Laura Barten founded, owns and operates Barten & Associates, LLC, a marketing consulting firm in business since 1995. Barten & Associates provides strategic business and marketing planning, public relations and communications services to a diverse national and international client base.
Through Barten & Associates, Laura has ghostwritten numerous books (business/management, biography, creative inspiration), articles, annual reports and white papers; helped business owners and organizations realize substantially improved customer satisfaction and profits; and assisted organizations apply for and attain national honors including the Malcolm Baldrige National Quality Award, AARP’s Top 50 Employers for Workers Over 50, Working Mother magazine’s 100 Best Companies for Working Mothers, and more.
Her work has afforded her the opportunity to work with best-in-class organizations such as the Federal Reserve Bank of Chicago, Firstar/Star Bank, Errand Solutions, Kraft Foods, Hilton International, Johnson Trust Company, Employers Health Cooperative, the University of Wisconsin-Madison, Mercy Health System (a 2007 Malcolm Baldrige National Quality Award recipient) and Pond Professors, Inc., to name a few.
Barten & Associates Services
• Marketing and business plan development
• National and local recognition/awards program development
• Copywriting and executive ghostwriting
• Social media/Web 2.0 strategy and program design
• Process and quality improvement strategies
• Customer service/satisfaction evaluation and development
• Customer-focused business realignment
• Public relations program development
• Website, multimedia and graphic design management
• Special events planning
• Employee programming and training seminars
Barten & Associates Specialties
Strategic planning for customer and profit growth, executive ghostwriting services with publishing consultation and support, award/recognition program development and implementation with demonstrated return on investment, process and quality improvement to support performance excellence, creative social media and Web 2.0 techniques, publicity “on a shoestring” for small/emerging businesses, leading-edge customer service evaluation and development, customer-focused business planning, customer satisfaction improvement, brand and image development, program design for employee (and therefore customer) satisfaction, word-of-mouth strategies that work, and more.
In addition to her work through Barten & Associates, Laura was also a co-owner in Pond Business Builders, a resource and training site for water garden industry professionals, and is currently developing a digital design/graphics company designed to revolutionize the way artists and creative professionals secure copyright-free images.
Laura holds a BA in journalism and political science and an MBA in marketing, both from the University of Wisconsin-Madison. She has written for the Wisconsin State Journal and the Janesville Gazette, and contributes to various online publications, including USA Today, LiveStrong Lifestyle and the Houston Chronicle.
She is a member of the Rock County Community Impact Council, co-chair of the United Way of North Rock County Basic Needs Committee and was a founding member of the Holly J. Barten Memorial Fund to aid individuals and families living with cancer.
“As the owner of a small company finding firms that will take you seriously and are willing to grow with you are rare. Working with Laura we found both and so much more. She helped take our company from a $100K firm to over $1.1 million in business. Her firm got the world and our local community to know our company to a level we could never have achieved without her work. It has been a pleasure to use her firm. I highly recommend her to any business looking to grow and improve their public awareness.”
Scott Story, Owner, Pond Professors
“Laura has worked with Mercy Health System as a writer for many years and has done an excellent job in providing the details and and the creativity required for our projects. With her help, we have been able to submit applications for the Best Places to Work for AARP and Working Mothers, and have been recognized by both. I highly recommend Laura.”
Kathy Harris, Vice President Human Resources and Organizational Development, Mercy Health System
“Ms. Barten is one of the brightest, most progressive and creative professionals I’ve had the pleasure to work with in our industry. She always demonstrates a high degree of dedication and integrity toward her work and her associates, and carries out all of her obligations with enthusiasm and resolve.”
Jen (McCartney) DeGarmo, Proprietor, F.I.D.O.
“[Laura] is a highly driven and motivated pro who just ‘gets it.’ An expert in her area, her partnership is highly regarded as an asset to our organization. She is personable, a team player, a great writer with a mix of the best communication skills/abilities you would desire from a consultant.”
Lindsay Scheidell Hergert, Communications Director, American Heart Association